Because of ISO27001, I have been exposed to many IT(Information Technology)/IS(Information Security), one of the clients was a basic lecturer in this area. I also took a basic course with him, so that I could better understand the needs of the client. But I am not talking about my business relationship with him, but at the beginning, during the self-introduction in his class, I magically discovered that none of them were computer-related majors. Some were breakfast shop owners, some were lawyers, some were doctors, some were accountants, and some were police officers.
▎Everyone wants to know what IT technology is and how it can help them
A breakfast shop owner wants to improve their POS system by writing programs.
A lawyer who is exposed to technology crime needs to understand why the database of the bank system was stolen
Accountants, when negotiating financial operations with companies, need to strengthen the company's information security system structure.
▎We don’t need to be Shakespeare. In terms of language, maybe as long as I can speak well, I can go shopping for groceries and chat with friends.
Learning programming is like learning a language. He may not need to know much about programming. He makes the application of the program meet the needs of the breakfast restaurant.
Accountants can provide guidance to companies on how to implement information security, and police can exploit program vulnerabilities to understand how hackers often invade certain software or ATMs.
▎Destructive innovation model is the key
You may be thinking, isn’t this just learning when there is a need to improve competitiveness? What does this have to do with disruptive innovation? But from another subtractive perspective, while they are improving their competitiveness, they are not bringing better quality or expertise to existing customers or markets, but using some simple and in-place innovative business models or knowledge to win over different customer groups or markets.
It's like a breakfast shop has found a customer base who don't want to pay for change on a rainy day - because the boss uses this simple innovative program to strengthen POS and multi-payment functions.
Doctors make patients feel more considerate and increase the number of customers who need this doctor to understand them - just because doctors use big data to analyze patients and use the patient's physical condition to sort out which drugs are mutually exclusive or have side effects on the patient.
▎The thinking logic or know-how behind disruptive innovation needs to be discussed.
Thinking more deeply, what kind of logical deduction or thinking can lead to such thinking to achieve destructive innovation? This involves decision-making and a zero-error trap-avoiding thinking structure.