Because of ISO27001, I came into contact with a lot of IT (Information Technology)/IS (Information Security). One of my clients was a basic lecturer in this field. I also took a basic course with him so that I could have a deeper understanding of the client's needs. But I am not going to talk about my business relationship with him. What I am talking about is that at the beginning, during the self-introductions in his class, I magically discovered that none of the students were from computer-related majors. Some were breakfast shop owners, some were lawyers, some were doctors, some were accountants, and some were even police officers.
▎Everyone wants to know what IT technology is and how it can help them.
The owner of a breakfast shop wanted to improve their POS system by writing programs.
A lawyer who deals with technology crime needs to understand why the database of the bank system was stolen.
Accountants, when negotiating financial operations with companies, need to strengthen the company's information security system architecture
▎We don't have to be Shakespeare. In terms of language, maybe I just need to be able to speak so that I can go shopping and chat with friends.
Learning programming is like learning a language. He may not need to know a lot about programming. He just needs to apply the program to meet the needs of the breakfast shop.
Accountants can provide guidance to companies on building information security, and police can exploit program loopholes to understand why hackers often invade certain software or ATMs.
▎Disruptive innovation is the key
You may think, isn’t it just learning and improving competitiveness when there is a need? What does this have to do with disruptive innovation? But from another subtraction perspective, while they are improving their competitiveness, they are not bringing better quality or expertise to existing customers or markets, but using some simple and effective innovative business models or knowledge to win over different customer groups or markets.
It’s like a breakfast shop finding a customer base that doesn’t want to pay for change on rainy days - because the owner used this simple innovative program to enhance the POS and multi-payment functions.
Doctors make patients feel more caring and increase the number of customers who need doctors who understand them - simply because doctors use big data to analyze patients and use their physical conditions to rank which drugs will be mutually exclusive or have side effects on patients.
▎The thinking logic or tricks behind disruptive innovation need to be discussed
Thinking more deeply, what kind of logical deduction or thinking can lead to disruptive innovation? This involves decision-making and a zero-error thinking framework to avoid traps.