When I was a supervisor, I met a young man who had just graduated. He typed the content of the email in the subject line without writing “to whom”. After all, it was you who received the email.
What he disagrees with most is the responsibility system. He likes his boss to discuss the task clearly at the outset.
He also disagrees that company missions must take priority, even if it conflicts with his personal life.
Later, after working for a year, he told the HR department without even turning back that he wanted to travel around the island to work and exchange accommodation to experience life, leaving the online supervisor, who he had worked so hard to train, stunned. Then, he still informed the HR department of his resignation via Line.
After I started doing certification coaching, most of the supervisors I met told me the following: Young people today are really mama's boys. Young people are unwilling to work in traditional industries. There is a shortage of workers and people now. Where can they fill the gap?
▎ZGeneration refers to1995arrive2010Birth, about10~25The emerging generation
Taiwan has a population of about 3.75 million, and they account for nearly 20%. They don’t like to make phone calls, and using Line to communicate and send messages is the official tool.
The purpose of work is salary, straightforwardness, and finally self-realization.
Their dominance becomes higher, it is not the company that chooses them, but they are choosing the company.
They spend money with personality, and social influence is the most critical and meaningful.
▎ZGenes of generations
When you understand what major events have happened to Generation Z, you will have a deeper understanding of why they are so different.
The Kyoto Protocol was enacted in 1997
1998 Google is founded – Digital media begins to flourish
1999 921 Earthquake
2000 NOKIA 3310 smartphone appears
2001 Microsoft operating system launched
September 11, 2001
2004 Facebook was founded
2007: The first generation of iPhone appears
2008 Financial Tsunami
2009 Smartphone Warring States Period is about to be launched/Taobao is established
2010 Public discussion on climate change begins
▎Lifestyles influence behavior patterns
The emergence of social media has created mass pressure, personalization, and social media as a medium for socializing has become an essential tool for this generation, and they have begun to get used to digital management.
Since being straightforward, speaking one's mind, and showing one's individuality are essential to building mass appeal on digital media, this gene has become deeply embedded in the culture.
Since life has become inseparable from mobile phones, money, savings, and spending are all on mobile phones, so the consumption pattern that can fit the format of the mobile phone screen has become the mainstream of consumption.
The subprime mortgage crisis, the 9/11 incident, the sense of danger and crisis, and the shrinking of parents' retirement funds made it very risky to make a long-term commitment. Instead of thinking about attending a top university with high student loans, I embraced secondary universities with scholarships. I no longer pursued self-realization through housing and work.
The topic of climate change continues to rage among these generations, and they know that only self-protection can lead to sustainability.
▎Through understanding, discovery, and then influence
Perhaps, this will help us better understand why young people of this generation behave in this way. Although we need to humble ourselves and start communicating with a new attitude, such as leading these young generations as companion mentors, we must also encourage them at all times and give them the opportunity to make mistakes.
However, when it comes to confrontation or protection, it is not a good or bad perspective, but a model. We can change the content of our services, which only expands their understanding of us and adds a market. We can also discover them through understanding and then create prosperity together.
▎α generationCGenerations affected by the epidemic
After Generation Z, there is Generation Alpha born after 2010 and Generation C children who basically refer to those born in 2020. Children born in this era were first exposed to masks, epidemics, AI, and the metaverse. In their hearts, what they desire more is freedom, unrestrainedness, and real experiences. They are the next generation of digital natives. Online digital media is an essential and familiar tool for them, but they desire more real contact and spiritual inspiration.
Eight of the most influential young leaders influencing our society, how many do you know? In another 10 years, in addition to Generation Z, we will also be facing a new generation joining the workplace and welcoming them to become the largest economy. Are you and I ready?