I was chatting with an old director yesterday. He didn’t have the condescending airs of a chairman, but rather seemed like an amiable elder. In the 10th year since he started his business, his capital increased from 700,000 to 700 million. At that time, his 10 glorious construction projects had just begun. Now, he has become the world’s number one leader.
▎Corporate culture can be felt
In his company, there are no strict management systems and no traditional slogans. Instead, there is a relaxed and happy atmosphere. This culture has been deeply rooted in the company for decades.
Once a company has a Vision, it needs a Mission, and then it needs to slowly build up a Strategy and a timetable, but corporate culture is indispensable.
The boss said that he stood firm, was himself, and was different from others. "Better to be small than big" was his philosophy of life and work. Therefore, this value was gradually expanded to the company. The company began to support young designers and use its own production lines to assist in development. Due to the small volume, the United States gave up the market, due to the inability to standardize, Japan gave up the market, and due to the many customer requirements, Europe gave up the market. However, this company, with its strategic thinking based on user needs. We gradually built up unique technology and innovative capabilities and became the world's number one company.
▎ Embracing risks can help you overtake others
Because of this, a concept of collaboration has emerged from top to bottom and then from bottom to top. Companies support designers to solve the current small and diverse customer needs. At the same time, companies assist the supply chain in times of urgent market need, establish support plans, assist potential suppliers, help improve systems, share systems, and set up machines, from the original to heat treatment and spraying. This not only builds revolutionary sentiments in the crisis, but also promptly seizes the huge business opportunities brought about by the epidemic.
Have you ever thought about this? How many businesses have closed down during this pandemic, but how many businesses have made huge profits because of it? If it were you, which one would you hope to be?
▎It’s not 30% destiny, but 80% luck?
In the 1970s, due to the needs of the general environment, he began to stand at the forefront of the market and danced with crises all the way. Looking back, he enjoyed the process, but his philosophy of doing the right thing and doing it well has never changed. The boss said that he encountered very lucky things, but I think it is his belief and this cycle that lead the company to constantly move forward and solve difficulties.
▎The positioning of the industry has begun to blur, and we need to focus on products and services to have the capital to compete and cooperate
With the great industrial shift, AI has begun to enter this field. Many people are confused about who is actually doing this business. The boss also admitted that most mechanical skills can no longer meet the needs of this industry. Instead, they are being replaced by digitization and informatization, and AI expertise is coming in. But I believe that for a company with such a virtuous cycle and strong R&D and innovation capabilities, it will definitely not be difficult for this company to continuously improve its products and services and deepen its technology.
Like he said, start from the basics.